social media

Importance of Social Media in a Business.

Social Media in a business is the most important factor for reaching out to a huge number of customers nationally or internationally.

If you are a business person and if you are not utilizing the power of social media then you are losing your precious customers.

Social media is quite important to find your targeted customers and market your services or products. One simple fact is that: any business requires a social media presence. I believe that any small or large business requires a social media strategy or online advertising strategy.

Similarly, social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. There are billions of users using social media on earth.

We do not need to know anything about social media if you are running any company. You can start at any time and enjoy the progress.

From the research, many digital marketers believe that social media is the only way to reach out to your services and products to potential customers. We can expose our business on social media because it is very noisy and crowded.

  • The top 5 valuable social media platform are listed below:
    • Facebook (89 percent)
    • LinkedIn (83 percent)
    • YouTube (81 percent)
    • Twitter (80 percent)
    • Instagram (56 percent)

Social media is undoubtedly stated as a wise move for a business. Moreover, it also provides great shape and generates sales as well.

Nothing can be better than these social media networks where most users spend a larger chunk of their time during the entire day and night.

Being a business on social media networks, you might want to make the most out of these consumers’ habits, which can help you create some major leads.

People on social media

Now Lets go for benefits of social media.

1. Social Media Creates Attention and Build Awareness.

In the context of a business, if your business is not on social media then you are degrading. Similarly, people do not know about your business and you cannot find your targeted customers. Creating a social media channel is absolutely free.

Brand Awareness

There is no doubt that social media gets attention.

However, in crowded social media platforms how can we produce quality content?

There are lots of content strategy, but videos are playing a great role in engaging your customers.

Nowadays many people want quality engaging content. We must analyze insights and social media metrics and create content according to them. Regular content creates brand awareness because people began to identify your brand.

Communication barrier has been collapsed by social media because customers can get instant support from Facebook, Twitter, and many more platforms. It is clearly different from traditional marketing.

Not only that it also creates brand reputations for a company by providing reliable support for customers.

2. It is very Cost-effective

Before, people and brands used to do marketing via radio, television, newspapers, hoarding boards, and many other highly costly methods. But social media has completely reduced the cost of advertising because the same content can be shared in various digital marketing channels.


Whenever you think of doing paid advertisements, always start with a minimum investment. Firstly, we must analyze the ROI of advertisements and spend a huge amount of money on ads. Many social media marketers believe that it highly reduces the cost of an advertisement.

3. Increases traffic

Talking about traffic, social media ultimately increases website traffic.

We must provide certain reasons for visiting our website with the help of the shared content of social media.

Similarly, video ads, text ads, infographics play an immense role to attract visitors to the website.

The quality of content generates inbound traffic to your website because users mostly love quality and engaging content.

4. Grow Affordably

Building a business is quite tough and more tough is to reach out to customers. In older days, we market or advertise our business in newspapers, hoarding boards, radio, etc.

Grow Affordably

These days, the scenario has totally changed, most of the business owners market their business on social media. Similarly, social media is cost-effective and businesses can grow with a low advertisement budget.

Not every business can afford a huge marketing campaign budget. Every penny or a dollar we invest in advertisement can bring an immense return of investment(ROI).

The growth of your business, likewise, slowly or rapidly, depends on the amount of budget you spend on Facebook, Instagram, and many social media platforms.

We can analyze the buyer’s personas and grow your company with a minimum budget required for it. By doing this, the budget is not wasted and also you can find the targeted audience for your business.

5. Increase in SEO Ranking

From the research, social media presence is a compulsion for the business. In the older days, many marketers apply SEO techniques but the trend has been slowed down.

Inbound marketing is becoming hugely famous these days because it is easy to bring traffic to a website by advertising on social media channels.

Google algorithm is changing day by day. We cannot fully depend on SEO to stay high on google. Many successful brands have a great social media presence.

This presence can build trust, loyalty towards the business which ultimately increases google ranking.

6. Social media Improves Brand Loyalty

Having a great Social Media Presence helps customers to find your business easily.

We can easily build loyalty and customer retention. Social media presence means, focusing on customer loyalty and we must build a great social media strategy.

Using social media means, not only bringing out products to a market but it also helps to run promotional campaigns. When we regularly post content on social media, it helps in increasing trust from the reviews the business gets from it.

 7. Retarget Your Audience Using Social Media

We can retarget our audience whenever we are going to run campaigns. The conversion from our website from first-time visitors is 2%.

Retargeting ads can generate more sales.

Whenever we think of running retargeting ads, we can easily identify the website and social media visitors. We can easily track the customer’s attention and build trust in our business.

Retargeting can drive conversions from other websites.

These are the benefits of using social for business. If you find it useful and helpful, please do not forget to share it.

Stay tuned for next article.

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Hunchha Digital Agency

Itahari, Nepal