On-page SEO generally called (On-site SEO) is an action of optimizing the content of a webpage for users and search engines.
We must optimize content, title tags, URLs, and internal links while performing On-Page SEO.
On-page SEO is the main part of digital marketing where it is highly responsible for ranking your webpages.
Why On-Page SEO is Important?
On-page SEO is the most crucial part of Digital Marketing.
While we search for anything on the Internet, we find the exact keyword on the top-ranking pages that appears on the browser.
Many people think that only the keyword plays a vital role in ranking on the website.
Factors of On-page SEO
- User Experience
- Bounce Rate and Dwell Time
- Search Intent
- Page Loading Speed
- Click through Rate.
This is the factor on On-page SEO which the user must easily consume your content whenever they visit their website. If your content is not well organized, slow loading, then users cannot read it properly.
Bounce Rate and Dwell Time:
Whenever users visit on your site and return back again due to invaluable content it increases the Bounce rate.
The content which you have published must be relevant as per the search. By this, the trust between the users and publishers increases.
Page Loading Speed:
No one likes slow loading sites even google doesn’t like it. Likely, the page must be fast loading in order to increase users consistently.
When the user searches about any topics on the website, its title, and meta description play a crucial role which makes the user click on your site.
Elements of On-Page SEO
- Keywords:- We must highly focus on using our main keyword within 100-150 words of our article. Additionally, using the main keyword a few times increases your ranking but do not use it frequently. It helps a lot in On-page SEO.
- Content:- This is the main part of your website. To easily rank on Google, your content must be valuable, unique, and well-optimized. If your post covers all areas of your title in order to highly rank on google.
- Heading (H1-H6): H1 means your main title, used only once on a single topic, and rest others are wrapped up inside H2 Tags.
- SEO Title: We can see most of the pages rank at the top because of their exact title that has been searched for google.
- Meta Description Tag: This tag must be unique and enriched with keywords for better CTR.
- URLs for SEO: URLs must be very short and include a keyword in every URL.
- Image Optimization: We must add alt text and filename on our every image.
- Boost Page Speed: Our site must be fast loading because no one likes a slow site.
- (Income/outcoming) / Use External (Outbound) Links: Internal links help to relate similar pages inside and external link helps to figure our other page topics.
- Use Scheme markup: To increase CTR we must use Scheme Markup because it shows how relevant is your content.
- Open Graph: Open Graph improves CTR when it is shared on social media.
SEO AUDIT (TECHNICAL SEO)
An SEO audit is a practice of determining how well is your website is performing.
The main theme of the SEO Audit is to analyze the issues regarding the organic search in search engines.
SEO Audit is conducted under following sub-topics.
Technical (crawlable, site speed, mobile-friendliness, Security)
Validate your Fix
Technical Seo Audit
Here, we will analyze your webpage is crawlable or not. We will analyze it by looking at the below diagram. Finally, we can see that the page is crawlable in search engines. You can Check out the link for it.
The most important factor in On-Page SEO to attract readers is by your site speed. If your Website is slow loading than users get bored to come back to your site constantly. You can check your site speed by following links below:
These days, most of the internet users browse the internet through their mobile phones. We must optimize our website for mobile phones in order to increase search traffic. To check Mobile Friendliness click the link here.
This is the important factor through which your audience gains trust on your website. If your website is not highly secured than important data can be stolen from your website.
The majority of websites contain lots of images. Image optimization is necessary in order to load web pages faster. Not only that, it also makes page lighten and also reduce the burden for user to access the page.
Image optimization is also one of the factors in page load speed when ranking sites. Thus, it reduces page loading speed and also increases the site visibility in search engines. You can visit this site for Image Optimization. Link
There can be various reasons for not ranking your website on search engines. There are some tools you can check it out for indexing problems. If your webpages has not been indexed than searches cannot find out. It can harm your Seo very badly.
Content is main thing which plays vital role in digital marketing. There can be many pages in your website but all pages donot perform well.
Content audits can greatly help your SEO strategy and they should be done on a regular basis.
In Content Audit, we highly focus on those pages which are performing very well. We cannot rank every page of our website.
We will be focusing on targeted keyword at very first which helps in ranking relevant pages higher.
Now Start Focusing on these things
Use Short URL
-We must include the targeted keyword in your URL. We usually put underscore in our Gmail address, but in case of URL, we must not use it.
USE LSI keywords
LSI keywords mean similar kinds of words which helps your website to easily identify by google.
Optimize your Title tag for CTR (Click through Rate)
-The title is the most catchy thing, where searchers get attention to click your website. Example (5 powerful tips for Blogging).
Use Multimedia in your content
–(Screenshots, videos, charts)
-Try to give more value to the readers
Publish longer content
-The more we publish longer content, it can get high possibilities to dominate other lower content websites. It is also a crucial part of SEO audit.
In the case of the blog, the Yoast Plugin automatically detects low word count error.
Use External Links
-(Include 2/5 outbound links to authority resources in every single article)
Use Internal Links
-While publishing any article we must not forget our older content because it helps to redirect into older pages and rank higher.
Make Sure you’ve proper title and meta description in your place
– Too short and too long SEO Title and Meta Descriptions are not liked by google.
USE only one H1 tag with Primary Keyword-
-Don’t use multiple H1 tags (use H2s and H3s instead).
Start Adding Schema
-Get your page into a featured snippet.
It is known as incomming links from another website.
The main agenda of backlink audit is:-
To search for another backlink from another website. There can be lots of toxic backlinks on your website which can harm your website health.
If the backlink audit is done properly, it can undoubtedly help to rank your website higher.
Similarly, there may be many broken links on your website. It must be totally be removed to improve your website health.
If you write valuable content, other website owners and bloggers can provide you backlink to your site. By doing this, readers can get a great value from your blog/website.
We will be further discussing more in the next article. Hope this On-Page SEO article brought you great value.